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| The First Generation iPad: Image © Evan Amos from Wikimedia |
Another Apple product is about to be
born, the iPad mini. This tablet device is targeted at taking a piece
of the growing mini-tablet market. This market created by Apples
competitors allowed them to create a niche in the tablet market upon
which they could grow. But there seems to be a lack of optimism in
the stock market after seeing Apple stock fall in the past month.
This move by Apple might just break
the back of its competitors. The iPad is priced at $499 and the price
point for Google's flagship tablet the Nexus7 and the Kindle Fire are
both priced around $200. Now the big question that Tablet
manufacturers will be asking themselves is this, what will be the
price of the iPad mini. If Apple prices their new tablet at $300 or
$250, all hell will break loose. The orders will sky rocket. I see 10
million iPad minis being sold before the end of the year. This is
really crucial for the direction of the tech industry, with windows
getting ready to release its first tablet together their amazing new
operating system Windows 8 which is also being priced around the $200
price mark. I don’t know about you but this is going to end up
being a very revealing month for the tech industry, with reports of
the PC market slowing down what is going to happen to Microsoft and
android if Apple come up with a price point tempting enough to cause
people to finally switch to Apple? That could cause Apple to see its
share of the tablet market increase dramatically (a market in which
it comfortably dominates and is regarded as the standard).
I think Apple will go for a price
point of 300. We know Apple prefers low volume high margin, that has
been their model for sometime under Steve Jobs, but Tim Cook is now
calling the shots and he decided to create a smaller tablet that
Steve never approved of. We can only keep guessing until Apples
reveal day rumored to be 25th October 2012
