I am sure most of you are fully aware
about the Apple iPhone5 debacle. Its been going on for some days now,
from the day the iPhone5 started going on sale. Apple has had some
embarrassing moments with their new maps app. It is so un-Apple like.
It has turned out to be the kind of app that Apple will be happy to
kick out of their app store. Amidst all this noise about Apple's new
flop, a question that some tech enthusiasts have asked is if Apple
deserve be treated the way they have by the media for this
embarrassing mistake.
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image from http://theamazingios6maps.tumblr.com |
Well to be fair a lot of tech
journalist have seized the opportunity write and Apple hasn’t gone
free like they have done in the past. But to answer the question,
YES, I think they thoroughly deserve the treatment they are getting.
When you happen to be the largest
company in the world by market capitalization and when you have more
than $70 billion in cold cash to do all the R&D you need, you and only you are to blame when you
bring out a product that isn’t even ready for a beta release onto
the market and call it the most powerful maps app in the world. They
really got caught up in their own marketing and they managed to
convince themselves that they had the Midas touch. When you openly
talk about how better you are than your competition and call them out
by name you better ensure you have the results to continue to back
that claim. If Apple were the kind of company that went about their
business without talking about their competitors in the open and
blowing their own horn with such arrogance, most people will
sympathize with them. But you can agree with me that for the past
decade we have continued to here so much about how everything Apple
product is perfect. Its one thing if we were getting this only from
Apple fan boys, but Apple its self kept on going on and on about how
perfect they were.
Apple, if you are listening, get this
in your heads. You are not that f*****g good.
You have really done a great job in the
past decade of taking things that others have done and taking it in a
direction where it really became relevant, but just cool it down and
take your time, be humble and continue to make great products. One
more thing, Apple stop talking about how good you are and let your
products do the talking.
PS: I do not hate Apple. I admire them,
I really do. Their hard work has inspired the way I approach life and
I wish they could continue doing well. But when I see something I
don’t like I am going to talk about it.